A proactive campaign ideated for Cadbury Diary Milk. We wanted to tackle the problem of failure faced by kids in the highly the competitive world we live in. Surprisingly we found an insight in our problem as chocolate is the first thing given as a token of congratulation to those who succeed. So why don't we turn that & make exclusive Cadbury Diary Milk wrappers carrying the rejections letters of Mega celebrities of India. This would be called 'The Hope Bar' and parents would be encouraged to give it to their kids & boast their confidence.