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An activation ideated to promote Amazon Prime Video's upcoming show about the lesser known freedom fighters in Subhash Chandra Bose's Indian National Army.  As it was an Amazon Prime show we thought of introducing the masses with these lesser known freedom fighters through custom made stamps on Amazon delivery boxes. 

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Traditionally stamps in India carry a picture of famous freedom fighters but for this activation we changed it to the unknown ones from the show to create intrigue among receivers of these boxes. Underneath the stamps would be a scan code which would direct people directly to the exclusive character introduction trailers of the show.

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Through this simple activation we would merge the two platforms of Amazon seamlessly and promote the show in an impactful way.